Made in Noto
Japan Nanao-city, Ishikawa-Prefecture
Noto is the name of the place where our headquarters office is located.
Noto’s local mountains and local sea
are nurtured by the harmonious blend of nature that is defined as the Globally Important Agricultural Heritage.
SUGIYO has a long history of over 400 years.
We keep growing with the natural environment in Noto.
Originator of Crab Flavored Seafood
SUGIYO developed the world’s first Crab Flavored Seafood.
SUGIYO has the strength to learn from mistakes and use that learning to lead to breakthroughs.
SUGIYO satisfies the needs of individual customers internationally and delivers our innovative products to you.
Received “The Emperor’s Cup”
We received “The Emperor’s Cup”, which is the highest honor in the Ministry of Agriculture, Forestry and Fisheries.
Fish cake culture in Japan
In Japan, there are various kinds of fish cake such as “Kamaboko” and “Chikuwa”.
Although there are various theories, they appear in a certain written record in 1115 in the Heian period (794-1185).
Currently, Japan is the largest consumer of fish cake in the world.
Fish cake culture in the world
Fish cake culture has spread throughout the world with the globalization of cuisine which is constantly evolving.
For quality control and the establish trust, we constructed a quality management system by which we monitor our products.
We are engaged in thorough quality control from the raw materials to the finished goods and deliver reliable products to our customers.
We continue to challenge ourselves to spread the attraction of Noto through our innovation and development capabilities
Our mission, that starts in Noto, is to protect natural resources and produce nutritious and delectable food.
In addition, we will pass on this food culture to the next generation.
Please trust that SUGIYO will rise to the challenge of globalization and extend the rich localism rooted in Noto throughout the world with the highest quality food.
SUGIYO CO., LTD.
Tetsuya Sugino, President
- ①HOKKAIDO Factory
- ②KANTO Factory
- ③HOKURIKU Factory・HEADquarters OFFICE
- ④DANCHI Factory
- ⑤SHIMONOSEKI Distribution Processing Center
Branch Offices・Sales Offices
- Started to export to U.S.A.
- Trade department was established
- Sugiyo U.S.A.,Inc. was established in Washington State, U.S.A.
- Overseas department was established
- Started to export to HONG KONG via domestic trading company
- Started to export to DALIAN
- Started to export to TAIWAN and Singapore
- Started to export to China
- Started to export substantially
- SUGIYO exported 24 Containers (40FT) in a year
- SUGIYO exported 30 Containers (40FT) in a year
SUGIYO was awarded recognition by The Minister of Agriculture, Forestry and Fisheries
SUGIYO, as we have from the start-up, continuously works on reinforcing the structure of our export busines across the board.
SUGIYO satisfies the needs of individual customers in foreign countries and we deliver our products to you.
SUGIYO endeavors to flexibly satisfy our customer’s requirements.
SUGIYO will work closely with other producers assuming the role of a Community-based trading company while collaberatively developing and selling high value products.
- Field Survey
- ・Sales locations
- ・Legal regulations
- ・Market needs
- Product Development
- ・Ingredients adjustment
- ・New product development
- ・Product specifications
- ・Packing styles
- ・Design for marketing elements
- Overseas Exhibition
- ・Exhibition attendance
- ・Event attendance
- ・Product sampling
- Sales staff follow-up
- ・Sales promotions
- ・Sales promotion representatives
- ・POP creation
- Recipe Suggestions
- ・Recipe development
- ・Cooking lectures
- ・Cooking demonstration
If you have any questions, please feel free to contact us.
We are currently only able to accommodate inquiries in Japanese, English and Chinese.
Inquiries by phone+81-767-57-0087
Business Hours: Monday-Friday 9 am to 5 pm. (JST)
Saturday, Sunday and holidays are closed.
Inquiry by email
Please use this form to submit your inquiries to us.
Fill in the required fields below and press the “Send E-mail” button at the bottom of the page.
- ※Please allow us time to respond to some inquiries as we need to confirm facts and situations for our response.