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Made in Noto



Japan Nanao-city, Ishikawa-Prefecture

Noto is the name of the place where our headquarters office is located.
Noto’s local mountains and local sea
are nurtured by the harmonious blend of nature that is defined as the Globally Important Agricultural Heritage.
SUGIYO has a long history of over 400 years.
We keep growing with the natural environment in Noto.

Originator of Crab Flavored Seafood

SUGIYO developed the world’s first Crab Flavored Seafood.
SUGIYO has the strength to learn from mistakes and use that learning to lead to breakthroughs.

Japan Technology

SUGIYO satisfies the needs of individual customers internationally and delivers our innovative products to you.

Received “The Emperor’s Cup”

We received “The Emperor’s Cup”, which is the highest honor in the Ministry of Agriculture, Forestry and Fisheries.

Fish cake culture in Japan

In Japan, there are various kinds of fish cake such as “Kamaboko” and “Chikuwa”.
Although there are various theories, they appear in a certain written record in 1115 in the Heian period (794-1185).
Currently, Japan is the largest consumer of fish cake in the world.

  • Grilled Kaoribako with soy sauce and butter
  • Seasoned Kaoribako
  • Hand-rolled Sushi
  • Shabu-Shabu
  • Rice ball
  • Kagaage with Teriyaki
  • Simmered fried fish cake and bamboo shoot
  • Oden

Fish cake culture in the world

Fish cake culture has spread throughout the world with the globalization of cuisine which is constantly evolving.

  • Stir-fried pepper
  • Shichirin-Grilled Kanikama
  • Fresh spring roll
  • Grilled Kaoribako with butter
  • Sushi
  • Fried Kanikama
  • Paella
  • Kagaage with chili sauce
  • Croque-monsieur
  • Gratin



For quality control and the establish trust, we constructed a quality management system by which we monitor our products.
We are engaged in thorough quality control from the raw materials to the finished goods and deliver reliable products to our customers.




We continue to challenge ourselves to spread the attraction of Noto through our innovation and development capabilities

Our mission, that starts in Noto, is to protect natural resources and produce nutritious and delectable food.
In addition, we will pass on this food culture to the next generation.
Please trust that SUGIYO will rise to the challenge of globalization and extend the rich localism rooted in Noto throughout the world with the highest quality food.

Tetsuya Sugino, President



  • HOKKAIDO Factory
  • KANTO Factory
  • HOKURIKU Factory・HEADquarters OFFICE
  • DANCHI Factory
  • SHIMONOSEKI Distribution Processing Center

Branch Offices・Sales Offices

  • ・TOKYO
  • ・OSAKA

Business Development

  • Research and Development
  • Agriculture Department
  • Overseas Expansion
  • Dietary Education
  • Factory Tour
  • Shop
  • Online Store
  • Restaurant
  • Harvesting Experience
  • Cooking Class

Overseas Expansion

Started to export to U.S.A.
Trade department was established
Sugiyo U.S.A.,Inc. was established in Washington State, U.S.A.
Overseas department was established
Started to export to HONG KONG via domestic trading company
Started to export to DALIAN
Started to export to TAIWAN and Singapore
Started to export to China
Started to export substantially
SUGIYO exported 24 Containers (40FT) in a year
SUGIYO exported 30 Containers (40FT) in a year
SUGIYO was awarded recognition by The Minister of Agriculture, Forestry and Fisheries

Business Description

SUGIYO, as we have from the start-up, continuously works on reinforcing the structure of our export busines across the board.
SUGIYO satisfies the needs of individual customers in foreign countries and we deliver our products to you.
SUGIYO endeavors to flexibly satisfy our customer’s requirements.
SUGIYO will work closely with other producers assuming the role of a Community-based trading company while collaberatively developing and selling high value products.

  • Field Survey
    ・Sales locations
    ・Legal regulations
    ・Market needs
  • Product Development
    ・Ingredients adjustment
    ・New product development
  • Know-how
    ・Product specifications
    ・Packing styles
    ・Design for marketing elements
  • Overseas Exhibition
    ・Exhibition attendance
    ・Event attendance
    ・Product sampling
  • Sales staff follow-up
    ・Sales promotions
    ・Sales promotion representatives
    ・POP creation
  • Recipe Suggestions
    ・Recipe development
    ・Cooking lectures
    ・Cooking demonstration



If you have any questions, please feel free to contact us.
We are currently only able to accommodate inquiries in Japanese, English and Chinese.

Inquiries by phone


Business Hours: Monday-Friday 9 am to 5 pm. (JST)
Saturday, Sunday and holidays are closed.

Inquiry by email

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