ヘルシー＆ハッピー株式会社スギヨ公式WEBサイト

Products

商品情報

Made in Noto

能登は優しや土までも

Noto

Japan　Nanao-city, Ishikawa-Prefecture

Noto is the name of the place where our headquarters office is located.
Noto’s local mountains and local sea
are nurtured by the harmonious blend of nature that is defined as the Globally Important Agricultural Heritage.
SUGIYO has a long history of over 400 years.
We keep growing with the natural environment in Noto.

Originator of Crab Flavored Seafood

SUGIYO developed the world’s first Crab Flavored Seafood.
SUGIYO has the strength to learn from mistakes and use that learning to lead to breakthroughs.

Japan Technology

SUGIYO satisfies the needs of individual customers internationally and delivers our innovative products to you.

Received “The Emperor’s Cup”

We received “The Emperor’s Cup”, which is the highest honor in the Ministry of Agriculture, Forestry and Fisheries.

Fish cake culture in Japan

In Japan, there are various kinds of fish cake such as “Kamaboko” and “Chikuwa”.
Although there are various theories, they appear in a certain written record in 1115 in the Heian period (794-1185).
Currently, Japan is the largest consumer of fish cake in the world.

Grilled Kaoribako with soy sauce and butter
Seasoned Kaoribako
Hand-rolled Sushi
Shabu-Shabu
Rice ball
Kagaage with Teriyaki
Simmered fried fish cake and bamboo shoot
Oden

Fish cake culture in the world

Fish cake culture has spread throughout the world with the globalization of cuisine which is constantly evolving.

Stir-fried pepper
Shichirin-Grilled Kanikama
Fresh spring roll
Grilled Kaoribako with butter
Sushi
Fried Kanikama
Paella
Kagaage with chili sauce
Croque-monsieur
Gratin

Quality

安心・安全

For quality control and the establish trust, we constructed a quality management system by which we monitor our products.
We are engaged in thorough quality control from the raw materials to the finished goods and deliver reliable products to our customers.

Company
Information

企業情報

Message

We continue to challenge ourselves to spread the attraction of Noto through our innovation and development capabilities

Our mission, that starts in Noto, is to protect natural resources and produce nutritious and delectable food.
In addition, we will pass on this food culture to the next generation.
Please trust that SUGIYO will rise to the challenge of globalization and extend the rich localism rooted in Noto throughout the world with the highest quality food.

SUGIYO CO., LTD.
Tetsuya Sugino, President

SUGIYO Group

Factories

①HOKKAIDO Factory
②KANTO Factory
③HOKURIKU Factory・HEADquarters OFFICE
④DANCHI Factory
⑤SHIMONOSEKI Distribution Processing Center

Group Companies

Branch Offices・Sales Offices

・TOKYO
・NAGOYA
・HOKURIKU
・OSAKA

・SAPPORO
・SENDAI
・NAGANO
・HIROSHIMA
・FUKUOKA

Business Development

Research and Development
Agriculture Department
Overseas Expansion
Dietary Education
Factory Tour
Shop
Online Store
Restaurant
Harvesting Experience
Cooking Class

Overseas Expansion

1976: Started to export to U.S.A.

1978: Trade department was established

1986: Sugiyo U.S.A.,Inc. was established in Washington State, U.S.A.

2006: Overseas department was established

2007: Started to export to HONG KONG via domestic trading company

2009: Started to export to DALIAN

2010: Started to export to TAIWAN and Singapore

2014: Started to export to China

2015: Started to export substantially

2016: SUGIYO exported 24 Containers (40FT) in a year

2017: SUGIYO exported 30 Containers (40FT) in a year

2018: SUGIYO was awarded recognition by The Minister of Agriculture, Forestry and Fisheries

Business Description

SUGIYO, as we have from the start-up, continuously works on reinforcing the structure of our export busines across the board.
SUGIYO satisfies the needs of individual customers in foreign countries and we deliver our products to you.
SUGIYO endeavors to flexibly satisfy our customer’s requirements.
SUGIYO will work closely with other producers assuming the role of a Community-based trading company while collaberatively developing and selling high value products.

Field Survey

・Sales locations

・Legal regulations

・Market needs
Product Development

・Ingredients adjustment

・New product development
Know-how

・Product specifications

・Packing styles

・Design for marketing elements
Overseas Exhibition

・Exhibition attendance

・Event attendance

・Product sampling
Sales staff follow-up

・Sales promotions

・Sales promotion representatives

・POP creation
Recipe Suggestions

・Recipe development

・Cooking lectures

・Cooking demonstration